Wednesday, November 28, 2012

Hostess Fruit Pies Ad: The Hungry Battleaxe!

Hostess ran a series of ads featuring Marvel characters in comics throughout the 1970s and early 1980s that decades later I still indelibly associate with Cupcakes, Fruit Pies and Twinkies. Marvel comics dated March 1980 featured Iron Man in The Hungry Battleaxe! in which the Avenger fights an armored villain bent on stealing uranium from a depository. Iron Man surmises that Battleaxe is hungry and throws him a bunch of Hostess Fruit Pies, distracting the villain from his felonious pursuit. The ad bears no signatures, but the art is attributed to Al Milgrom and Frank Giacoia with letters by Irving Watanabe.

Source: Kraalo Archives, Grand Comics Database

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