Hostess ran a series of ads featuring Marvel characters in comics throughout the 1970s and early 1980s that I still indelibly associate with Cupcakes, Fruit Pies and Twinkies decades later. Penciled by Frank Miller just before he started his career-making run on Daredevil, this ad features the Fantastic Four's Human Torch against a new villain called the Icemaster. The ad brought a nostalgic smile to my face, but definitely raised some questions when I read the text. "Even you're not hot enough to melt my heart of ice, Flame-Face," quips the Icemaster. "Leaving me cold, Hot Shot?" he continues. Wow, either that's some saucy interpersonal dialogue and innuendo that was at least a decade ahead of its time in a comic or the Icemaster was supposed to be the Icemistress and Frank Miller didn't get the message! Of note, writer Kurt Busiek re-introduced Icemaster as a villain in Thunderbolts #25 (April 1999), which may be the first instance of a villain created for a Hostess ad being introduced into Marvel continuity.