Saturday, November 26, 2011

Mego Elastic Super Heroes Ad

Mego introduced a series of elastic super hero toys in the fall of 1979 and this ad for the Hulk and Spider-Man appeared in Marvel Comics cover dated January 1980. I don't think that these elastic heroes were very successful since I don't recall seeing subsequent ads for them over time. The fine print at the bottom of the ad is a reminder of the fact that the term "Super Heros" is a trademark jointly owned by Marvel Comics and DC Comics.  I'm not sure how Marvel and DC managed that one, but it seems like a great way to box out potential competition in the super hero comic business.

Source: Kraalo Archives

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